Bulgari Have Created A Massive Art Installation Through AI, Inspired By The Serpenti Symbol And yes, it’s just as immersive and incredible as it sounds

ELLE MAGAZINE

If you thought fashion week was the most exciting event to have taken place in Milan recently, think again: a few days ago, Bulgari opened a jaw-dropping new art installation, created through AI.

The Rome-based jeweller partnered with award-winning media artist Refik Anadol to make the immersive, digital artwork, said to be the first conceived by artificial intelligence for a luxury brand.

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