The UK is getting its first permanent immersive digital art gallery, and it looks incredible

TIMEOUT

Immersive art is having a moment right now. No longer content with looking at paintings in frames or sculptures on plinths, we’ve got a taste for hypnotic, all-consuming gallery experiences. And this year, Coventry – the UK’s current City of Culture – is getting the country’s first permanent digital art space.

Set to open its doors to the public in April, the Reel Store will occupy a cavernous former newspaper office in the city centre. Much like the famous Atelier des Lumières in Paris, the building has essentially been converted into one big gallery space, designed as a home for video shows that can be projected all over the floor, ceiling and walls.


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