WEST HOLLYWOOD — he West Hollywood EDITION arrives just in time to punctuate the Southern California landscape with an excitement and energy reminiscent of the cultural revolutions that took place there in the Sixties, Seventies and Nineties. Ian Schrager, in partnership with Marriott International, brings the first true luxury hotel experience to the Sunset Strip and also the only West Coast location in the EDITION collection, in addition to 20 one of a kind residences that sit atop of the property.

As Los Angeles continues its evolution into a world-class city for art, fashion, food and technology – in addition to its reign as the entertainment capital of the world – the spotlight is shining ever more brightly on one of its most fabled districts, West Hollywood. Nestled between Beverly Hills and Hollywood, it was home to restaurants and nightclubs favored by movie stars in the Thirties and Forties; The Rat Pack’s stomping grounds in the Fifties (the site where the hotel now sits was once occupied by the restaurant Scandia, where Frank Sinatra once had a private office and his own shower upstairs); and where, as a college student, Schrager witnessed its first renaissance in the late Sixties and early Seventies. In 1996, Schrager led Sunset Boulevard’s second rebirth with the opening of the Mondrian, a hotel that defined the boutique hospitality category. Nearly a quarter-century later, he returns to drive its third renaissance with a luxury urban resort that represents California of today and tomorrow…

…Inside, the eye is drawn to a prominent installation by Los Angeles artist Sterling Ruby. As with each EDITION, the artwork reflects its unique locale, in this case, L.A.’s art-driven cultural scene. Ruby’s mobile “The Scale” incorporates industrial objects as a reference to the grittiness of the Sunset Strip while also implying the dense ecosystem of dangling foliage that covers much of the hotel. At the far end of the lobby, an outdoor courtyard and fire feature draw guests in, while casual yet refined seating areas throughout and an inviting bar encourage social interaction…

Continued…